About Us


Drunk Swag Source is a one-stop e-commerce store curated for the alcohol industry, by people from the alcohol industry!


Drunk Swag Source is powered by Signet, Inc.  For over 40 years, Signet remains a comprehensive outsource provider of logo merchandise, apparel and related services.  Why have we created Drunk Swag Source?  It’s simple.  The craft alcohol industry is the passion and expertise of Stephen and Leslie Tate, son and daughter-in-law of Signet’s owners, Elizabeth and David Tate. While Elizabeth and David provide decades of experience in the promotional products (or “swag”) industry, Leslie and Stephen bring you years of experience in the craft alcohol industry.  Stephen is an International Master Brewer, currently the Head Brewer at Crosstown Brewing Company in Memphis, Tennessee, and Leslie served several years as the Marketing and Events Manager at Straight to Ale Brewing in Huntsville, Alabama.  Both have also worked with distilleries and wineries. 

We have first-hand experience with the annoyances that come with ordering promotional products for the alcohol industry, such as sifting through thousands of products online, as well as being passed around by customer service reps who can’t answer questions or don’t even know what a keg ring is!  We know the frustration is real!  So, when Leslie came to work for Signet, we decided to do something about it by creating Drunk Swag Source.

The main purpose of Drunk Swag Source is to serve as a one-stop shopping experience for overworked and overwhelmed owners and employees of breweries, distilleries, wineries, bars, craft beer and wine shops, festivals, distributors, and everything in between.  We want to be a source for you to easily find branded hats, apparel, festival giveaways, and stuff for your tasting room all in the same place!  We offer low minimums on most products, at prices that won’t break the bank, and these are products specifically selected for your industry.  The product selection will continuously be expanded and enhanced.  However, we know there may be products you need that aren’t yet featured on our webstore, and we can totally help with those too – just visit the Custom Quote Request page and let us know what you’re looking for!

The advantage of being “powered by Signet” is that our employees can help you create meaningful brand experiences using only the best suppliers, purposeful products, and best-in-class customer service.  This dedication to our craft keeps our clients coming back for more.  Our dedicated employees work at the forefront of product branding.  Their mission of service includes guiding some of the world’s most respected companies through the nuances of branding merchandise, while adhering to product safety, compliance and brand standards.  Our team is trained to ensure that maximum value is returned every time you place your promotional product in someone’s hand.

Signet, Inc. is a WBENC certified woman-owned business, and ranks in the top 100 companies in our industry.

We maintain a reputation for high quality products and services, timely delivery, and creative assistance.  We have a complete customer care team dedicated to Drunk Swag Source who are ready and waiting to assist you.

To learn more about Signet, please visit www.gosignet.com.